What Is OnlyFans?
OnlyFans is a subscription-based content platform where creators share exclusive content with paying subscribers. Launched in 2016, it has become one of the most popular platforms for content creators, particularly in the adult entertainment industry—though it hosts creators of all types.
Unlike social media platforms where content is free, OnlyFans allows you to charge a monthly subscription fee. Subscribers pay to access your content, and you keep the majority of that revenue.
How Does OnlyFans Work?
The Basic Model
The Revenue Split
- OnlyFans takes a 20% platform fee. You keep 80% of everything you earn. This applies to:
- Subscription revenue
- Tips
- Pay-per-view (PPV) content
- Custom content sales
- Live streaming tips
What Kind of Content Can You Post?
- OnlyFans allows adult content, which is its primary use case. However, creators post everything from:
- Photos and videos
- Behind-the-scenes content
- Direct messages with fans
- Live streams
- Voice notes and audio content
How Do OnlyFans Creators Make Money?
There are multiple revenue streams available:
1. Monthly Subscriptions
Your primary income source. Subscribers pay a recurring monthly fee (you set the price, typically £3-50/month) to access your content feed.
Strategy tip: Lower prices attract more subscribers. Higher prices mean fewer subscribers but more revenue per person. Finding your sweet spot takes experimentation.
2. Pay-Per-View (PPV) Messages
Send locked content directly to subscribers (or potential subscribers) that requires an additional payment to unlock. This is where many top creators make the majority of their income.
Example: A subscriber pays £10/month for your feed, but you can send exclusive PPV content for £20, £50, or more.
3. Tips
Subscribers can tip you at any time—on posts, in messages, or during live streams. Building relationships with fans encourages tipping.
4. Custom Content
- Create personalised content for individual subscribers at premium prices. This could be:
- Personalised videos or photos
- Specific requests
- Name mentions or shoutouts
5. Live Streaming
Go live and receive tips in real-time. Live streams create urgency and deepen subscriber relationships.
How Much Do OnlyFans Creators Earn?
Income varies enormously:
Starting Out (First 3 months)
Part-Time Creator (3-12 months in)
Full-Time Creator (12+ months, dedicated effort)
Top Creators
The top 1% of creators earn the majority of platform revenue. But the top 10% still earn very well—and that's achievable with the right approach.
Is OnlyFans Right for You?
It Might Be a Good Fit If:
Consider Carefully If:
Getting Started: The Basics
1. Create Your Account
- Sign up at OnlyFans.com. You'll need:
- Valid ID for verification
- Bank account for payments
- Profile photo and cover image
2. Set Your Subscription Price
Start with a competitive price. Many successful creators begin at £5-15/month to build their subscriber base, then increase prices as demand grows.
3. Create Initial Content
Have 10-20 posts ready before promoting. Subscribers expect value immediately after subscribing.
4. Promote Your Page
- OnlyFans has no built-in discovery. You need to drive traffic from:
- Social media (Twitter/X, Instagram, TikTok, Reddit)
- Other platforms (cam sites like Stripchat)
- Collaboration with other creators
The Role of an Agency
Many successful OnlyFans creators work with management agencies like B&Co. Here's why:
What an Agency Provides:
Why It Works:
Building on OnlyFans requires skills in content creation, marketing, customer service, and business management. An agency handles the business side so you can focus on content.At B&Co, we specialise in helping creators maximise their OnlyFans earnings while building sustainable, long-term careers.
Next Steps
If you're considering OnlyFans:
There's no pressure—we're happy to answer questions and help you make an informed decision.